--- title: Why your Strategic Engagements are failing description: Learn how to increase your revenue by demonstrating to your clients the enhancements in technologies that will improve their market advantages. --- - [LOGIN](https://tool.managedservicesplatform.com/) - [HELP CENTER](https://help.managedservicesplatform.com/) [![Humanize_IT_Horizontal_White-4](https://www.managedservicesplatform.com/hubfs/Humanize_IT_Horizontal_White-4.png) ![Humanize_IT_Horizontal_White-4](https://www.managedservicesplatform.com/hubfs/Humanize_IT_Horizontal_White-4.png)](https://www.humanizeit.biz) [![Request Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/35167528-0a8b-4e13-bc76-41b9dcfa705a) - [Pricing](https://www.humanizeit.biz/pricing) - [Education](https://www.humanizeit.biz/events) - Humanize IT Podcast - [Youtube](https://www.youtube.com/playlist?list=PLDUiMI4qjlJGa1zA1pwy6-avqM8D3I4OE) - [Spotify](https://open.spotify.com/show/3HRZBruDAP9oyVnloUHABO) - [Apple](https://podcasts.apple.com/us/podcast/humanize-it/id1511560088) - [2024 Weekly Schedule](https://www.humanizeit.biz/events) - On-Demand Webinars - [3 Award-Winning Technologies to Evolve your MSP](https://info.humanizeit.biz/3-award-winning-technologies-to-evolve-your-msp) - [Compliance for Engineers](https://info.humanizeit.biz/compliance-for-engineers) - [Pentesting and Profits](https://info.humanizeit.biz/pentesting-and-profits) - [Your Website is Rubbish](https://info.humanizeit.biz/webinar-your-website-is-rubbish) - [Youtube Webinar Playlist](https://youtube.com/playlist?list=PLDUiMI4qjlJFkYjXQSPwCtmAnK1hFogHR) - [Automate All Your QBRs](https://info.humanizeit.biz/automate-all-your-qbrs) - Free Tools - [Asset Recycling Program](https://www.humanizeit.biz/eol) - [IT Warranty Lookup (Beta)](https://warranty.humanizeit.biz) - [QBR Toolkit](https://www.humanizeit.biz/qbr) - [Meeting Maker](https://meeting-maker.humanizeit.biz/) - [Resources](https://www.humanizeit.biz/expand-existing-clients-resources) - [Coaching](https://www.humanizeit.biz/coaching) - [Expand Existing Clients](https://www.humanizeit.biz/expand-existing-clients-resources) - [Win New Clients](https://www.humanizeit.biz/win-new-clients-resources) - [Structure AM/vCIO Operation](https://www.humanizeit.biz/structure-account-management-and-vcio-operation) - [Implement New IT Services](https://www.humanizeit.biz/implement-new-it-services-resources) - [HIT Knowledge Base](https://help.humanizeit.biz) - Demo Personas - [The Dispatch](https://app.managedservicesplatform.com/clients/8963/home/public/sc-e6d2ab31-6cab-47c0-a47c-a2cfeb969405) - [Streamlined QBR](https://app.managedservicesplatform.com/clients/8963/home/public/sc-f63143e0-3b3a-479e-91a4-835a18b60516) - [CISO](https://app.managedservicesplatform.com/clients/8963/home/public/sc-8365f6b2-2bf3-4ddf-a80c-1515685af50e) - [Annual Budget](https://app.managedservicesplatform.com/clients/8963/home/public/sc-b59d26eb-c3e3-43c6-94fa-3a4f4bb82432) - [About](https://www.humanizeit.biz/about) - [AI Open Letter](https://www.humanizeit.biz/ai-open-letter) - [Testimonials](https://www.humanizeit.biz/testimonials) - [Terms and Conditions](https://www.humanizeit.biz/terms-conditions) - [Privacy Policy](https://www.humanizeit.biz/privacy-policy) - [Security | SOC2](https://www.humanizeit.biz/security) # Why your Strategic Engagements are failing   #### **Watch this recorded webinar with our technical account management expert guide, Skip Ziegler, and learn how to increase your MSP’s revenue by demonstrating to your clients the enhancements in technologies that will improve their market advantages.**   ### DEVELOP AND ADOPT YOUR TECHNOLOGY BEST PRACTICE AND STACK STANDARDS [SCHEDULE A CALL](https://meetings.hubspot.com/adam556/client-demo) #### Overview: Your client engagements are important opportunities to show your strategic value and provide expert management of their IT resources. These meetings are often pressed for time and don’t always have the right attendees. By developing a framework to deliver meaningful content that addresses the business needs you can begin distinguishing yourself as a high-value partner. To do this we must carefully define our engagements and structure them to support the business and be consistent in our delivery. This seminar will help you to understand the key elements about how to define and streamline your technology engagements by creating clear technology roadmaps for your clients. Delivering Strategic Engagements will assist you in the building of IT Infrastructures for your clients that will drive not only your business, but theirs as well. Managing these Strategic Engagements properly will help your business maintain efficient resource utilization and provide consistent project cash flow. #### Goals: - Communicate the Strategic Value of IT (Storyboards) - Create Project Roadmaps for Strategic Initiatives (Report Roadmaps) - Consolidate Project Roadmaps to a Client Roadmap - Consolidate Client Roadmaps to a company-wide Roadmap Portfolio   #### Your Technology Engagement Expert Guide: Skip Ziegler   [![Your Technology Engagement Expert Guide: Skip Ziegler](https://info.managedservicesplatform.com/hs-fs/hubfs/Skip-Ziegler-photo.jpg?width=171&name=Skip-Ziegler-photo.jpg)](https://www.managedservicesplatform.com/skip-ziegler) Early in his career, Skip realized that just understanding the technology was only part of the challenge.  To make technology truly valuable to an organization you had to communicate with business leaders; to align the possibilities that IT could deliver and meet the goals and needs of the business. Skip Ziegler has developed a results-driven focus on applying technology to meet the needs of the business. He believes that Technology Best Practice and Technology Stack adoption lead to the required operational efficiency to stay competitive on the disrupted IT Infrastructure market **[See Skip's Profile](https://www.managedservicesplatform.com/skip-ziegler)**   ## START GROWING WITH CLIENT ENGAGEMENT RELATED RESOURCES FOR FREE   [![How to get out Account Management Debt](https://www.managedservicesplatform.com/hs-fs/hub/388605/hub_generated/resized/2f4bf5da-d751-4879-80e0-29caffa7ea8f.png)](https://www.managedservicesplatform.com/cs/c/?cta_guid=74a132d0-b5cf-4cdb-b09e-00a57e5d6ac6&placement_guid=561ff03e-d974-4cee-a666-3ff1d22ecc5d&portal_id=388605&canon=https%3A%2F%2Fwww.managedservicesplatform.com%2F12-mistakes-causing-mediocre-client-experience-thank-you&redirect_url=APefjpG1lguwF4vUHmsUwUE1TpNNjnEzMeU6P-BRZWxJQ4wyLsbJlpwNkEQeGNX8C3FFwKfPDjmj7RtIjZzSv4tY3_RT-ZuyoQBy3wzSYR_x4EZqn3aPpDIbNU0opMzi2CIB1PmZo6KiI0v70Ot10hHWbFrS_qbjkYyyzmcrvmAWB2P31syZBFZoM4PCBS-JVL4tbKuOo2UpMVsmgidLIaptXB6PXkp7ELLORROVQ3kh_77rqh9SBgM-TQ4N6f7VXobisMMD9eZrxbALvvnSqYpUjJSl6DyX4sGCSXWgG3TtXHDhuexKjQa2XFxReV4jrvY1sdZQecuz&click=edefb562-ad41-4774-a3d0-c01d10879fd2&hsutk=01e889c2b42640f2892f1d9ff9b631b5&signature=AAH58kEMdlxOamvWsqWoRgUEr7FAe0vYjQ&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2Fwebsite%2F388605%2Fpages%2Fsite%3Fcampaign%3Dall%26domain%3Dall%26page%3D1%26sort%3Dupdated%26sortDir%3Ddescending%26state%3Dall%26variation%3Dall&pageId=25007707098&__hstc=48262905.01e889c2b42640f2892f1d9ff9b631b5.1571734580514.1585081019774.1585088267659.605&__hssc=48262905.6.1585088267659&__hsfp=3409490280&contentType=standard-page)   [![12 Mistakes causing mediocre client experience](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/388605/6b0d55ca-7f83-4e8a-beaa-98eb74a079c6.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/388605/6b0d55ca-7f83-4e8a-beaa-98eb74a079c6)   [![Client Engagement Excellence Program](https://www.managedservicesplatform.com/hs-fs/hub/388605/hub_generated/resized/5d13c570-5782-4c4e-8f65-84e19101cc4c.png)](https://www.managedservicesplatform.com/cs/c/?cta_guid=4fc9b898-213d-4420-bf91-b4e7222d8afd&placement_guid=b3073bdc-4dd1-4520-aab4-73a0d6f2cc00&portal_id=388605&canon=https%3A%2F%2Fwww.managedservicesplatform.com%2F12-mistakes-causing-mediocre-client-experience-thank-you&redirect_url=APefjpGJPS6t8LbL6ZV4XJCIyAaFQ-1O9JSkF7qxlLlnyNA2h3A1DGBwQFnAeqi2E4E9wBQ6z6PEhicxGmj3LVev34G6SJQGCK6ROwEjHpjLeQPTwzOOhNi5FLPz_jUjLfBk_ABhIDQFYL33OyC_3bSfxW0I7pS0H_4rk45oQWm4ab3TTu-P3LHnL6xlBm0O8uE_PpLTXUYmUheiPinzqgwGpmRpLgOXyTsuzOMlUJzS-NqpCRJ5A2johrgXbU2ndROHk3o1saG4WDk0DF6vDS8FGT4ReD2K42N6_bneqEA7pcPZNoLlwS2dRJChmCK-ZLgvCEySS5lbuFmG4imCAW9pZJwkyOTMJA&click=bd051338-ba40-4850-b9a1-08343269b390&hsutk=01e889c2b42640f2892f1d9ff9b631b5&signature=AAH58kFM0wEmS30UfjanJN365Tuq40XBEQ&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2Fwebsite%2F388605%2Fpages%2Fsite%3Fcampaign%3Dall%26domain%3Dall%26page%3D1%26sort%3Dupdated%26sortDir%3Ddescending%26state%3Dall%26variation%3Dall&pageId=25007707098&__hstc=48262905.01e889c2b42640f2892f1d9ff9b631b5.1571734580514.1585081019774.1585088267659.605&__hssc=48262905.6.1585088267659&__hsfp=3409490280&contentType=standard-page)   ##### PRODUCT PRODUCT - 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